About us
Senior integration leadership, built for execution.
We help leadership teams turn acquisition strategy into a practical plan — then stay close to the work until the value is delivered.
Meet the team
Leadership. Experience. Delivery.
The Simple Integration Company is led by experienced integration professionals who have delivered mergers, acquisitions and technology programmes across the UK, Europe and North America.
Paul Comerford
Over three decades, Paul has an exceptional record of integrating companies as both an acquiring and an acquired director, merging disparate operations into a single operating model while safeguarding service, culture and commercial performance. Drawing on senior roles at Unisys and BT, he turns the disruption of M&A into lasting organisational strength.
Europe & Middle East
Calum Ferguson
A senior Integration Director with 30+ years' international experience leading mergers, acquisitions and enterprise transformation. Calum aligns people, process, technology and governance to deliver value while minimising disruption — with programmes for clients including AXA UK and HMCTS.
North America
Ashling Shields
Ashling brings 25+ years of experience delivering major, mission-critical programmes — most notably the rollout of Ireland's current 999/112 emergency service, the first new emergency network in Europe in over 70 years. Her team provides the governance, coordination and delivery assurance that keep every integration aligned and on plan.
Our wider network of integration specialists is engaged on each engagement based on the functional and sector expertise required.
What we believe
Integration is where deal value is won or lost.
The strongest integrations combine pace with discipline: clear decisions, visible accountability, pragmatic governance and a relentless focus on value — without unnecessary bureaucracy.
- Senior-led from mobilisation through delivery
- Practical governance with clear decision rights
- Value tracking connected to the deal thesis
- Functional leaders supported, not displaced
- Fast escalation of risks and dependencies
- Repeatable methods that improve with every deal
Our story
From right-sizing to integration.
We started ZeroTouch in 2007 with two bets: helping MSPs make more money by right-sizing their services, and cloud. Everyone wanted to talk cloud; nobody wanted to pay us to talk cloud. Too early, we guessed.
Then 2008 hit, and the world changed overnight. Right-sizing managed services became our thing — and it opened doors to blue-chip clients. We were early to a simple idea: let the customer's own data do the talking. By analysing ticket data at a depth no one else bothered with, we could take proposals to the board that made sense — because they were led by evidence, not opinion. (If only we'd had AI back then. But as someone once said, "if it were easy, everyone would do it.")
Today we have a new obsession: integration. AI has been a gift — it strips out the drudgery of every engagement, so we spend our time where we actually add value. So ZeroTouch is now solely focused on one thing: integrating companies, and doing it brilliantly.
Work with a team that delivers.
Let's talk about how The Simple Integration Company can lead or strengthen your next integration.
Let's organise a chat